Search Engine Optimization
Search engine optimization(SEO) is a process of optimizing
website to User friendly and Search Engine friendly. This Search engine
optimization involves all basic internet marketing techniques for a website to
formulate online business development and leads to gain perfect business results.
SEO
involves two parts of Optimization.
- Onpage Optimization
- Offpage Optimization
Onpage Optimization
plays significant role among SEO which involves modification of content and
html code in the website to make it user and search engine friendly and to
acquire identification of search engine’s.
Offpage Optimization involves
implimentation of all linkbuilding strategies for achieving best search engine
results.
SEO
Techniques
SEO follows
three techniques
- Whitehat SEO
- Blackhat SEO
- Greyhat SEO
Whitehat
SEO is a process of following Search engine guidelines and assisting
webiste’s to reach business audience and results.
Blackhat
SEO technique is a practise of using unethical SEO
strategies by targeting particular requirements and spoofing search engines
which leads to penalisation of website from Search engine’s.
Greyhat
SEO involves inbetween techniques related to Whitehat and Blackhat SEO. As
suggestions from search engine experts this techniques will have some negative
impact which may cause penalisation to website.
Search Engines always recommend whitehat SEO to generate effective
business results.
Why Website
need SEO?
- Website should be Optimized according to search engines guidelines.
- Because maximum of users are engaging business websites trough Search engines like Google, Yahoo, Bing, Msn, AOL, etc…
- Because to get strong 3rd party recommendation for business.
- SEO helps users to reach their requirements easily.
- SEO accomplish Brand identification for Business.
- Relative business expansion is easy with SEO.
- SEO generates targeting regional and country based business Leads.
Thus Search Engine
Optimization(SEO) is one of the
easy and cost effective internet marketing
strategy to be followed by every website to gain business leads by
gaining perfect business audience.
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