Internet Marketing

Saturday, 24 January 2015

Google’s Webmastertool and Analytics heighten’s Your Business Marketing!

In the existing competitive and arduous Digital Marketing world, businesses are implementing different stratagems for marketing their business services. Apart from that, busniess marketers are choosing internet marketing, which is an emergent Online Business Marketing among the Digital Marketing Strategies. In present, we all know every business providing its services and products information through websites. In the world of competivive business marketing every one implementing Internet Marketing stragegies for business websites for marketing their services and products.

 Search Engines are foremost source for marketing a business, among them Google is one of improtant marketing source. Following the guidelines of search engines is not enough for business marketing, because every business follows them, but to aquire search engine identification for branding business needs more efforts in implimentation apart from competitors. Search engines always update their resulting strategies to provide the user requirements, noticing that Google introduced Google Webmastertools and Google Analytics services for business to improve their quality.


Google Webmaster Tools

Introduction to google webmaster tools, it is a great source for a business to check website’s health and to improve ranking factors of website. In the tricky situations of website ranking factors google webmaster tools helps you in all aspects in branding your business among competitors.

Google Webmaster tools Sources to improve website quality.
  • Can Identify website crawling errors(Server and Not found)
  • Can fetch website information directly.
  • Can get Crawl Statics (indexed pages of website) of search engine for website.
  • Can get User search statics for websites.
    • Search Querries
    • Internal and external Links
    • International targeting
    • Mobile usability
  • Security issues can be easily identified and can be fixed.
  • Helps in improving Search engine appearance for website by Structure data, Data Highliter, Sitelinks, etc...
In all possible aspects Google Webmastertools helps in solving website technical issues and extends website search appereance for desktop, mobile, smartphones devices for providing good user experience.


Google Analytics

Google Analytics is great source for websites to obtain a clear picture of user experience with website services and helps in identifing the best source of user traffic.
  • Google Analytics Sources to achieve Good User Experience
  • Can identify User approach by regions, sources, category and user interactions.
  • Can identify Traffic sources like organic, direct, referal and social acquisition.
  • Can identify worst user experience(bounce rate) for website to resolve.
  • Best source to identify adword campaigns flow.
Google Analytics helps in analyzing website user statistics to improve its quality and to achieve good user experience.

By following Google’s Webmastertools and Analytics strategies it is easy to achieve website brand with best search engine appereance and user experience.

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